New project: measuring "fun factor" in gaming with Ubisoft


The objective of this project is to assess objectively the "fun factor" in video games in order to create games that adapt in real time to the emotional and cognitive states of the players.

Conducted in collaboration with UL Professor Philip Jackson’s team, this innovative project involves a series of experiments that will associate behavioral (e.g., eye movements) and psychophysiological measures (e.g. EEG, heart rate) with the observed gaming pattern. These markers will then be used to develop a game system that adapts in real time to the players’ state in order to maximize their gaming experience.