Immersion through 3D Sound and Digital Scene

Project
L'Univers numérique : une nouvelle scène pour le Palais Montcalm - Maison de la musique 

Summary
COVID-19 is forcing theatre industry decision-makers to quickly reposition their organizations to navigate the uncertainties of the coming years: revising business models, reorganizing the creation-production-distribution circuit and shifting the offer to digital platforms. However, these platforms struggle to highlight niche cultural content and enable the economic viability of initiatives, primarily due to algorithms limiting the discoverability of offerings to the general population and traditional media facing the omnipresence of freely available content. The project focuses on experimenting with and implementing new digital strategies for broadcasting and showcasing specialized music, allowing Palais Montcalm - Maison de la musique (PMMM) to maintain its presence during times of crisis. With the objectives of raising awareness among new audiences, retaining and migrating existing audiences, reducing financial risks, ensuring fair remuneration for all rights-holders and developing competitive advantages, this digital transformation must complement the PMMM's regular programming after the pandemic, particularly in order to maintain gains and stimulate recovery.